Having a website that visitors enjoy using is the secret to achieving success online, in other words, an enjoyable “user experience”. If users don’t like how your website looks, then that will lead to you having a higher bounce rate. The staff members of Winners Web Design have collected the following 6 easy tips for achieving success online:
1. Intuitive Navigation
This is a critical element of any website. Intuitive navigation refers to website design that is organized in such a way that users can easily find what it is they’re looking for, and navigate easily from web page to web page. There are a few tactics that web design Melbourne specialists can do to achieve this, such as incorporating a main navigation bar, call-to-action, and sidebars.
2. Strategic Color
A neutral color palette can give your website achieve that contemporary elegant feel you find on many successful e-shops nowadays. Splash a bit of color on the important headlines or key graphics to help visitors to your site easily find what they're looking for. It's also important to ensure text on your site contrasts with its background so it can be easily read.
3. Professional, High-Grade Images
Nothing says unprofessional like poor quality images on a website, leaving visitors with a less-than-impressed opinion of your company. Invest in professional photography to show your audience that you’re serious about what it is you’re selling. Good quality images can also help connect users with your brand on an emotional level, increasing the likelihood that they’ll make a return visit to your website, and make another purchase.
4. Easy-to-Read Fonts
Say goodbye to Comic Sans and hello to clean, professional fonts that scream “I know what I’m talking about”…(I’m an Avenair person but Helvetica works too). When choosing fonts, also keep in mind that people will be looking at your site from a mobile and tablet device as well, so ensure you adopt a universal font that’s scalable and clean…So none of this, or this, and definitely not thus.
5. Responsive Design
With the introduction of “mobile first” indexing, having a responsive website design is more critical than ever. For those that don’t know, responsive design refers to sites that adapt across a multitude of devices, namely smartphone and tablets, but also large monitors such as iMac’s whopping 27-inch screen. A better user experience on mobile devices typically translate into more sales. And keep in mind, more people search on Google from mobiles than desktops now, so this isn’t one to ignore.
6. Professional Logo (that links to the Home page)
Any design or marketing expert will recommend having a polished, professional-looking logo that is easy to find and links users back to the home page. After all, your logo is an integral part of your branding strategy. Use a high-res image and feature it in a prominent position on each landing page of your site, such as the upper left-hand corner.
Having a professional website that’s both aesthetically pleasing and easy to use will make a tremendous impact on metrics such as visits to your site, time spent on the site, conversion rate, and eventually, return on investment (ROI). If you are in need of a team of web designers who can bring your ideas to life with a new website or redesign, please don’t hesitate to get in contact with us and someone to help you find the right plan that aligns with your business goals.