Of course, the idea to create an outstanding, visually-appealing and strongly functional website comes to get as many visitors as possible. But, what about the basic rules to draw and drag traffic to your website from the fundamental Search Engine? The answer is SEO or Search Engine Optimization of the website that you’re creating and designing for your customers. While definitely web design creates all the difference in the eyes of the visitors, what actually help them draw those visitors from the search engines are good rankings. Yes, good rankings mean they appear on the top of the search results and that induce web users to click on their link. So, let’s unravel below the key rules to follow for your web design that will help the site to rank better and get more visitors.

 

Making the Navigation Friendly For Search Engines

 

That’s the prime rule. When you’re targeting to hit the search engine’s top results, then go by its behavior. Using Flash for site’s navigation is not at all recommended as the search engine crawlers do not identify the Flash objects. Thus, make use of CSS or any JavaScript to embed any of the fancy elements in your site but not Flash, to keep your rankings better.

 

Placing of Keywords

 

 

No doubt, your content needs to be placed along with a lot of keywords and relevant key phrases to help people discover that whatever they are searching are right there on the website! But, placement of the keywords in chief areas like page title, Meta tags and descriptions gives a further boost to the webpage’s visibility in the search engine. Being specific with the choice of keywords is very important when you think of SEO.

 

Taking Care of Image Alt attributes

You should not be forgetting about the Image ALT attributes and using them wisely for every image your site contains. ALT attributes are in fact necessary to make the images readable and discoverable by Google and other search engines besides the content. Search engines read the ALT attribute of the image to know its relevance to a search term or keyword and subsequently rank it. It’s also useful to index and rank images on a purely Image-based search engines like Google Images.

 

Updating Website With Time

 

Whatever be the type of your website, make sure to update it at periodic intervals with fresh content, new images or by making minor changes in the icons, titles, or the CTA slogans. Search engines always rank a website better that keeps on getting new content. It’s an indication that the site is live, being read by masses, and as a response to the consistent traffic entries, it is being updated.

 

Combining all the four tips, it can be concluded in simple words that website designing should aim at making the content discoverable in the search engines. From the perspective of web design, it is about creating a structure and embedding elements (content, images, and CTAs) that are intuitive and easy for the users to engage. The more Google watches your site to grab large number visitors (with minimal bounce rates), the better it tends to rank its pages.